MAKING IT AS A MAKER : A BUSINESS CLASS FOR CRAFTSPEOPLE
Taught in collaboration with Rebecca Haas
The goal of this class is to provide a roadmap for you to make what you love + sell it at full price to enthusiastic, encouraging fans whenever + wherever you choose.
Along the way, we’ll learn:
how to supply yourself with a steady stream of beautiful images to use across your platforms (images that inspire your audience buy what you make) including a full session of hands-on camera practice + tips
how to get more enthusiastic buyers to your current shows + events
the basics of a beautiful website + online shop
the keys to growing a following + a tribe on social media
understanding “branding” and how it can benefit your business
This class might be for you if . . .
you’re ready to sell your work for what it’s worth to an enthusiastic loyal fan-base
you’re tired of schlepping to expensive shows + markets only to achieve mediocre sales
you want to make more of what you love + less of what “will sell”
you’d like to sell from your own beautiful website
you no longer want to give percentages of your sales to others
you’re interested in what’s involved in turning a hobby into a more full-time gig
NEXT CLASS: October - November 2019
questions? contact Becca here
CRAFT SHOW SUCCESS : The Basics of Display, Sales, + Promotion
Do you have a craft or hobby that you've considered selling at a Farmer’s Market or Craft Fair? Or maybe you've already made an attempt, but were disappointed with the results? This class is for you.
You will learn the basics of designing + setting up a simple, attractive, and easily transportable display. We will dissect one of Two Potters' show/market set-ups, and talk interactively about what to consider when building one of your own. We'll also discuss the do's + dont’s of interacting with shoppers, and many other useful tips.
NEXT CLASS: TBD
Becca has been selling her unique designs for 15 years, during which she has created award-winning displays + sold out much of what she makes. Along with her husband, Nathan, she owns + operates Two Potters, a Vermont-based business with a national following. Becca is passionate about running a creative business and has taken many courses dedicated to the subject of craft sales + marketing.